What is the Purpose of an Employee Engagement Survey? Discover the Benefits and Best Practices
Many companies conduct employee engagement surveys simply because it's a tradition. However, this approach often yields limited results. By establishing clear objectives for your surveys, you can not only see their value more clearly but also achieve more meaningful outcomes.
What is the purpose of an employee engagement survey?
When organisations lack a defined purpose for their employee engagement surveys, they rarely drive change. Responses are collected, numbers are crunched, and insights are gathered, but no tangible actions or initiatives are implemented. This cycle repeats annually, becoming an outdated and inefficient process that can negatively affect recruitment, company culture, and employee retention.
But the purpose of an employee engagement survey can serve a more positive role! When conducted correctly, such as through shorter, more frequent pulse surveys, their goals become much more apparent. To help you understand the potential of an effective employee engagement survey, we've outlined four key objectives your surveys could achieve.
Why to build up employee engagement with surveys?
An employee engagement survey is so much more than an annual effort to check that everything looks okay. The most forward-thinking companies understand the power of measuring the well-being of their employees and ensuring everyone has the tools they need to perform at their best.
The question is not whether to survey employees, but how. What is the best way to collect employee insights and feedback? Read more on Annual vs Pulse Surveys here
By asking the right questions at the right frequency, you can increase well-being, engagement and productivity of your staff. You can achieve this by creating an overview of the answers and build an action plan based on the insights from your survey, and present it to your employees. They will feel listened to, and they will realise that they are part of the company, which will make them work harder to help the company succeed.
Read more on why to conduct engagement surveys here.
When should you use a Focus Survey?
Focus Surveys are ideal when you need more than an indicator and are looking for deeper insight into the experience behind the numbers, like:
Follow up on major changes
Understand how employees are experiencing organizational changes, new initiatives or shifts in way of working.
Review projects and activities
Measure the experience after specific projects, events or other activities.
Gather targeted insights
Send surveys to specific teams, roles or business areas to go deeper into unique topics or challanges
Understand key employee moments
Explore different stages of the employee lifecycle to see how they influence engagement and overall experience.
Want to get even more out of your employee insights?
Fill out the form below and we’ll show you how combining pulse surveys with Focus Surveys can help you both track trends over time and deepen your understanding when it matters most.
